1) Crossword puzzles 1st appeared in the New York World in 1910's and became a popular feature in newspapers. In 1924, someone asked X is there any book of these puzzle that she could gift to her friend. X discovered that there was no such book published in the market yet as a result he launched a company to exploit this opportunity. Id which company came in existence ?
- Simon Schuster
2) Id the Co-Author
- Ragu Ram Rajan
3) While riding in a train in New York City in 1896, X saw a sign advertising '21 styles of shoes' which inspired X to have similar number for his company as well and use a two digit number depicting number of variety of product company is offering to their customer. Today the company has more than 5,700 products in its basket around the globe but this number is still continue as a part of their campaign. Id the company and which number it is ?
- Heinz, 57 varieties.
4) Which well known US brand printing these interesting facts on the inside of their bottle caps ?
- Snapple
*5) These are the some kind of trademark symbol found on food products in 80 countries (trademark symbol may vary country to country). What is the significance of these sign and how do we know them ?
- Kosher Tax imposed on the Food Products by Jews Community.
6) This is an advertising strategy in which company directly reached to the customer to promote its product rather than promoting its product through radio, Television, print media or on Internet. What is the term used for such adv strategies ?
- Below the Line Advertisement
7) Id the logo of which legendary company which has undergone a massive rebranding operation recently ?
- Kalashnikov
5 comments:
Answered by Sumanth Patlolla
1) Simon & Schuster
2) Raghuram Rajan
3) Heinz's 57 varieties
4) Snapple
5) Kosher Symbols; the presence of a Kosher Symbol on packaging means that a Jewish organization has been given full access to the manufacturing facility and examined the ingredients to ensure that there is nothing unclean in the product
6) Direct marketing
7) Kalashnikov (AK-47)
Answer by Sagar Surve
1) 1.Simon and Schuster
2.Raghuram Rajan
3.Heinz and 57Varieties
4.Snapple
5.Kosher Symbols and Significance is this given to foods which meet Jewish dietary laws
6.Marketing Communications
7.Kalashnikov Group
Answer by Abhilashini A J via email
1) Simon & Schuster
2) Raghuram Rajan
3) Number - 57, Compant Heinz Ketchup
4) Snapple
5) Kosher symbols; Typically represents dietary food for Jews.
6) Direct Marketing
7) Kalshnikov rifles / AK-47 rifles
Answer by Anand Kumar via Email
Simon & Schuster, Inc.
Raghuram Rajan
Henry Heinz, Number is 57
Snapple
Kosher Symbols, Orthodox Union (OU) representative inspect equipment and ingredients, and supervise manufacturing processes to ensure they adhere to strict kosher standards. Organized Kashrut Laboratories which bestows kosher certification to over 400,000 products
Direct Marketing
Russian Kalashnikov
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