Sunday, 18 January 2015

Business Quiz Set- 38

1) This is a kind of phenomenon in the stock market, which show a brief  recovery in the prices of a declining stocks or in other words a short rise in the prices of stocks which have been suffering a fall for a very long period. This is a phrase has been used on the Wall Street for such economic activity since 1985 when Singapore and Malaysia stock market showed a short recovery in its prices. Id what phrase is used to depict such situation into the market ? 
Dead Cat Bounce


2) Id the brand following this philosophy of Lovemarks  a theory espoused in a book published by its CEO 


Kevin Roberts, CEO of Ad agency Saatchi & Saatchi

*3) Connect (Full Point on explanation) ?



Philips, was founded by Gerald Philips, maternal cousin of Karl Marx, Philips teamed with Sony to launch CDs, Alia Bhatt is the brand ambassador of Philips beauty range of products, Philips launched FTM India chapter as part of their "Obsessed with Sound" campaign, an older logo of Philips.


4) Connect to a brand ?


The Willy Wonka Candy Company,Quaker made this first, later sold to Nestle, man on right is Roald Dahl Willy Wonka Candy was fictional brand in his classic children's novel, Charlie and the Chocolate Factory, and Willy Wonka character. 

5) This website first came online in 1997, it was created by Rasom Scott. Later right to use this website was acquired by D Parisi who run this as an adult website claim to have earned around $1 million a year from this. Later this website was sold to an Real Estate company which advertised its properties on it. But as of 2010 (even today) this website displayed google adv and links to the predominantly dating sites. Id which website I am talking about? 
 Whitehouse.com


6) This idea was originated in 1985, when X (in pic) was working on a proposal for different business, he needed a ribbon for his printer, but was unable to obtain because his local dealer was closed due to holiday. His frustration towards them led him to enter into grocery business and started his first store in Boston in 1986. Id  X and company he founded, X is hailed sometime as a retail pioneer and innovator ?
Thomas G. Stemberg; Company - Staples


7) Id the logo of ? 

Replicant OS



Sunday, 11 January 2015

Business Quiz Set- 37

1) Some of his early investment in E-commerce Snapdeal, Myntra & in retail giant such as Tata Group Trent, Koutons, Shopper Stop and FabIndia. Recently in Future Group. Id who I am talking about ?
-  Azim Premji Investment companies list 

2) In 1920's Queen Marie of Romania visited to the US, she enjoyed a product so much that she wrote to the company to supply its product to its country as well. Her letter was in turn was used for advertising this product and she joined the list of celebrities who had previously sponsored this product ?
- Pond's

3) When the founder of the company, X was on a visit to Burma, he saw restless elephants being fed with a root of a plant named Rouwolfia Serpentina which helped to placate them. Inspired by its effect on elephants this young man brought the world first anti-hypertensive drug in 1934. Id the person and company he founded ? 
-  HImalaya Drug Company founded by M Manal. 

4)  X began as a family magazine launched in mid 1880's by Schlicht & Field & today it is published by Hearst Corp. In 1890's this magazine was available at free of cost to the students. Some of the person who have contributed for this magazine were Annie Besant, Theodore Dreiser, Rudyard Kipling, Mark Twain, Ernest Hemingway etc. Id the magazine ?
- Cosmopolitan

5) After doing her MBA from the Harvard in mid 1990's, she joined Mckinsey & Company for a breif period. Later she served as Chief of Staff to the United States Secretary of the Treasury Larry Summers under Bill Clinton in mid 1990's, where she guided US treasury dept to work on forgiving debt in the developing world during the Asian Financial Crisis.  Id Who I am talking about ?
- Sheryl Sandberg 

6) This energy drink X was marketed by the Redux Beverages which was objected by the FDA in 2007 due to its unfortunate name which was doing illegal marketing of street drug and had to withdraw this drink from the market just after its launch. But it was back on the shelves after few month. ID this drink which sold under No Label temporarily ? 
- Cocaine Energy Drink 

*7) Connect (Explain the full connect for the full points) ?   
Andy murray






Saturday, 3 January 2015

Business Quiz Set- 36

1) Which company planned to donate for this pose (in pic) to the Gridiron Greats (a non-profit that helps retired NFL players),  $10,000 during the regular season, $25,000 for the playoffs and $100,000 in the Super Bowl. But NFL banned this practise. Id which brand is this approaching players to give this pose as it is there identity in 2009 ?  
- Captain Morgan 

2) This is a film production company founded by X in early  2010's. Its name was originated from a Hindu Goddess by the same name, who epitomise benevolent abundance of nourishment. But X named this after a famous Himalayan Mountain range in Nepal which X hiked in the 2006. Id this production house or X ?
 Annapurna Picture by Megan Ellison’s 

3) Connect to a personality ?
  -  George Soros, own 4% share in BSE, Bank of England, Open society founded by him and having stake in Manchester                                                                                         

4) The company founded in late 1750's in Ireland. This company adopted a symbol of Ireland as its logo in 1862 which was continue since the 13th century. They registered this trademark shortly after passing of the Trade Marks Registration Act of 1875 with a little change to distinguished if from the Irish symbol. Id the brand is this ?
- Guinness

5) Can You id the what this Chief Marketing officer is selling ?
  - Oldspice 

6) These are the word said by a famous banker of his time who remained American Banker of the Year in early 2000's and did a prediction in 2003 (given below) after 5 year as per his commitment they didn't became Walmart but Bankrupt for sure. Id the bank it is ?

- Washington Mutual

7) Can you id the brand is this ? 

- Mohan Meakin 




Sunday, 7 December 2014

Business Quiz Set - 35

1) Crossword puzzles 1st appeared in the New York World in 1910's and became a popular feature in newspapers. In 1924, someone asked X is there any book of these puzzle that she could gift to her friend. X discovered that there was no such book published in the market yet as a result he launched a company to exploit this opportunity. Id which company came in existence ? 
- Simon Schuster 

2) Id the Co-Author

- Ragu Ram Rajan 

3) While riding in a train in New York City in 1896, X saw a sign advertising '21 styles of shoes' which inspired X  to have similar number for his company as well and use a two digit number depicting number of variety of product company is offering to their customer. Today the company has more than 5,700 products in its basket around the globe but this number is still continue as a part of their campaign. Id the company and which number it is  ?
- Heinz, 57 varieties. 

4) Which well known US brand printing these interesting facts on the inside of their bottle caps ? 

- Snapple 

*5) These are the some kind of trademark symbol found on food products in 80 countries (trademark symbol may vary country to country). What is the significance of these sign and how do we know them ? 
- Kosher Tax imposed on the Food Products by Jews Community. 

6) This is an advertising strategy in which company directly reached to the customer to promote its product rather than promoting its product through radio, Television, print media or on Internet. What is the term used for such adv strategies ? 
- Below the Line Advertisement

7) Id the logo of which legendary company which has undergone a massive rebranding operation recently ?

Kalashnikov 




Monday, 1 December 2014

Business Quiz Set- 34

*1) Five artists submitted their proposals to design this artwork for X, It was Ram Kinkar Baij whose models and sketches were accepted. This artwork was in two part, one art form was drawn from the Mathura Museum and another one from the Calcutta Museum. Tell What art work I am describing about ?
- RBI and “Yaksha” and “Yakshini”


2) X was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. And started an orthopaedic boot company which he named after him and iconic brand for the women over the age of 40 in Germany. Id which  brand is this known for its footwear which also claim to have customer like Pope John Paul II, Dalai Lama, Robert Pattinson etc ?
 DrMartens

3) What was founded as 'Lord and Thomas' in 1873.  Albert Lasker later  sold this company to its top managers in 1940's who named this company after them. Id this company which changed its name in early 2014 ?
- FCB (Foote, Cone & Belding)

4) What in the world of technology is known as "Dead Tree Edition" ?
-  Paper version of a publication that can be found online or Hard Copy 

5) Which social networking site has slogan "The front page of the Internet" ? 
- Reddit 

6) This is the brainchild of Rajeev Gupta and Ashish Trivedi providing suitable platform to families, children or any social group to safely communicate in online world. They are having headquarter in Singapore and providing their services in Australia, US & India. Id the start up recently received the Singapore Govt. fund backing ? 
Geckolife

*7) Which French company logo is inspired from this  mythological creature. In China, this brand literally mean "man-headed horse" ? 
- Remy Martin