Sunday, 30 March 2014

Management Quiz

12) We are familiar with the White Collar, Blue collar & Pink collar. Who are the Gold Collar Worker ?
- Knowledge worker 

11) Which company created the growth-share matrix in 1968?
- The Boston Consulting Group

10) In advertising layouts (or any written text, for that matter), what is `kerning'?
- The Space between the letters

9) Lester Wonderman known for giving what marketing concept to this world ?
- Direct Marketing 

8) The first of its kind built in 1954 in suburban Detroit by 'Victor Gruen' and later was seen as the future of American Consumer. What came in Existence ?
- First Shopping Mall 

7) George Silverman, a psychologist, pioneered this marketing concept, when he created this he called it "teleconferenced peer influence groups" this concept first used to engage physicians in dialogue about new pharmaceutical products. What marketing concept came in existence ? 
- Word of Mouth 
6) Id the book is about which US corporation written by William Pelfrey? 

General Motors (Billy is William Durant  and Alfred Sloan and GM). 

5) In 1960's, Which Indian company was among the first companies in the country to launch  
"Management Trainee programme" ?
- India Pistons 

4) What is this concept in management theory originally advocated by two business authors, C. K. Prahalad and Gary Hamel?
- Core Competency

3)  POSDCORB is an acronym widely used in the field of Management and Public Administration. Expand this ? 
- Planning, Organizing, Staffing, Directing, Coordinating, Reporting and Budgeting 

2) With which management consultancy would you associate the 7-S strategy framework consisting of Structure, Strategy, Systems, Shared Values, Skills, Style and Staff?

1)  Assigning a project to a person or department within the company instead of hiring an outside person or company to do the work or to bringing a third party outsourcer to work inside a company's facility What is the term coined for such phenomena ?
- Insourcing

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