Sunday, 30 March 2014

Brand Quiz

188) This firm founded in 2004, the name is derived from the two statistical term and having the slogan of "Do The Math"? 
Mu Sigma Inc

187) What was established in 1940 which was actively encouraged by the Kingdome of Mysore and estd under the Mysore Companies Act as a private Ltd company, Walchand had fist approached share holders of his own company?  
- Hindustan Aeronautics Limited (HAL)

186) What was created by Dr. C .F. Rehnborg in 1930's sold as the California Vitamin Company later renamed in 1939 which is currently manufactured by Access Business Group ? 

185) This group founded in mid 1960's  by Lala Rattan Chand has today blossomed into one of the largest Textile Business houses in India. They're the second largest producer of sewing thread in the country. Which group?
 Vardhaman group

184) The brand name is a phonetic translation of "well-loved" in French. This brand was launched in 1947 by Godefroy Manufacturing, taken over by Unilever in 2010. In 2014, company launched a campaign called "Runaway Insiders" in which gave women a personal point of view of the latest trends and how they can achieve various professional looks at home. Id the brand 

183) This group 2nd major venture was a Chemical Enterprises and today it is leading player in the field of industrial and domestic adhesives, marketing its products under the successful brand name Dendrite. It also entered the hospitality business in early 2000's under the brand name 'The Senator'. Id the group which also having the presence in Real Estate biz, Software, Rubber plantation etc. 
P. C. Chandra Group

182) Id the company named after his Sir name ? 

-   Avis, a car rental company

181) Which US based some sort of apparel brand, call its sales force as "Comfort Specialist Consultants" ? 

180) This letter went viral written by Charlotte Benjamin’s in early 2014 in which, she complains to X that " there are more ______ boy and barely any _____ girl. Addressing the 'X' she compares  how “all the girls sit at home, got to the beach, and shop, and had no jobs,” while the boy figures “went on adventures, worked, saved people, and had jobs,” adding they “even swam with sharks”. This letter once again in the bring X in the dock over its gender inequality approach. To whom she was addressing to  ? 

179) "Make in India" is dream project of NDA govt. which company came up with "Made for India" campaign back in late 2000's? 
- Nokia for its mobile, Nokia- 1100, interestingly Make in India & Made for India campaign are made by one person V Sunil.

178)  It began, in 1979, as a mad idea of starting a cable channel to televise local events throughout the state of Connecticut. Today, X is arguably the most successful network in modern television history, spanning eight channels in the Unites States and around the world. Id the company, I am talking about which history has been chronicled in a book named "These Guys Have all the Fun"?  

177) This couple raised some fund & opened their first store in San Francisco, selling Levi’s jeans and music records. Id the brand they founded which first to be named as "Pant and Discs" but had to change the name when his wife suggested to call it ______. Id this famous fashion brand they founded?  

The Gap founded by Donald & Doris Fisher

176)  Idea of this newspaper was conceived by three friends a Journalist, Advocate and Homeopath named 'Theodre La Touche, B. R Chari and Sarojini Naidu’s son,  M.N. Jaisoorya respectively. Id which newspaper came in existence in 1938 which has retained its position as the leading newspaper and has only grown stronger as the ‘people’s paper’?
The Deccan Chronicle

175) This company was founded by JN Radhakrishna Rao in 1948, as a laboratory as its name suggests in its early period. In Sanskrit company name mean 'drink of Gods. Id the company?   
Amrut Distilleries Ltd

174)  This brand was created by Linwood Burton, a marine ship cleaning businessman along with his friend Mathusan Chandramohanrich a rich entrepreneur from Sri Lanka. Later sold to P&G. Id what product is this which became best-selling product in its category within the 6 months of its introduction in late 1950's ? 
Mr. Clean

173)  Industry recognised them as "Advertising Statesmen". Which advertising agency was founded by them in Philadelphia in mid-1923. The Company is responsible for some of the advertising's most memorable pieces such as  "No Rolls-Royce has ever worn out,",  "The Instrument of the Immortals," of Steinway's. Id the company founded by them ?

Young & Rubicam Advertising Agency by  John Orr Young, Raymond Rubicam

172)  Which air charter company was founded as Megapode Airlines Ltd. in 1993. Later changed its name to X. Id which Airline having its operation on more than a 150 airports in 56 countries? 
Taj Air 

171) Which company named its products after some person, places like it named its 'Bathroom articles' after Scandinavian lakes, rivers and bays. 'Children's items' after mammals, birds. 'Curtain accessories' after mathematical and geometrical terms. 'Kitchen utensils' after foreign words, spices, herbs, fish, mushrooms, fruits or berries. Chairs, Fabrics after men's & women names. 
This system of naming its items is so complex, most of the customer get mystified. To overcome this problem company came up with a more efficient way to decode purchases by providing their own in-house dictionary of its products. ID the company and why they named its product so ? 
 IKEA as founder Ingvar Kampard was suffered from dyslexic so who wanted to avoid relying on numbers.

170) Which is this only company in its category to get Superbrand status in India founded in mid-1930's and Sir Noworji Saklatwala served it as a first chairman of this company along with some prominent industrialists who were in board of directors -  J R D Tata, Walchand Hirachand, Akbar Hydari, Sir Homy Mody etc. Id the company? 
-  The Associated Cement Companies Ltd. or ACC Ltd.

169) Which iconic brand has lent its names to some bars and residential projects in the country such as F-Bar and F-Crown home and now set to start Salons/beauty parlour business in India under brand name F-Salons. How do we better know this brand very well which is also working on launching F Accessories includes categories such as semi-precious jewellery, handbags and shoes ? 
Fashion TV

168) In 2012, France imposed a 300% tax on palm oil which consumption was fuelling obesity in youngsters. It is the main ingredient of X and hike in the tax rate caused a mini revolution among its consumer. Later this tax was dubbed X Tax. Again in 2015 France Environment minister had to offer apologies after urging the public to stop eating this as it was causing deforestation. Id this X product ?  

167) X revealed in one of his interview that he had approached the  Duke's, requesting them to share the formula of Y with the promise not to make it in India, which was later turned down. X decided to come up with his own formula which used to contained brominated vegetable oil. After worldwide reports of ill effects of BVO its usages was banned in India and X had to change the formula and reintroduced it. Id what product is this ? 

166) This company was started by two insurance salesmen  L. Upton and E. Upton in 1911, initially as "Upton Machine Company". In 1960's this company won a contract from NASA to develop the food and waste management system for "Project Gemini". Id which company I am talking about having slogan "Every Home… Everywhere… with Pride, Passion and Performance"
-  Whirlpool Corporation

165) Who is this businessman  bought this used A-26 bomber. He retrofitted the plane with commercial engines, renaming it  to “_________ Bombshell.” He hired two pilot and along with them, he flew around the world in 78 hour broke the previous record which was set by Howard Hughes. Tell me what is the name given to this bomber has been blanked out ?

'Reynolds' Bombshell by Milton Reynolds

164) What was bought by GD Birla in late 1920's from  Pandit Madan Mohan Malviya in 89 thousand rupees?
Hindustan Times

163) Which 122-year old brand which was founded by a journalist, came up with these candy way back in 2004 ?  

 Amrutanjan Ltd.

162) E.D Sassoon and Company, a prominent Baghdadi Jewish industrial family, took over a mill which was in  the primitive area of Thane in 1925. They renamed the company and named it after two noted members of the Board of Director's.  Later a most prominent group from India X entered into negotiations with Sassoons. In 1944, X became the owner of this company and took charge of this fledgling enterprise that was the foundation of very famous brand in India. Id the X group and the company it acquired from the Sassoon? 
-   JK GroupRaymond 

161) Johann Jacob,  a German watch maker living in Switzerland, learned the Priestley's method of dripping sulfuric acid on to limestone to produce carbon dioxide gas and using his machinist's skill, became the first to develop a manufacturing process to artificially carbonate mineral water and it gave origin to ________ way back in 1780's and is still operating today as part of a larger company. Id the company which featured a real life veteran of British naval officer named Commander Whitehead in its adv in 1950's & 60's ? 
-  Schweppes

160) Id the brand from these two characters and name them ?   
Hallmark Cards; Characters: Hoops & Yoyo

159) The British version of this product is a sticky, dark brown food paste with a distinctive, powerful flavour, which is extremely salty. This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it." The brand name has entered British English and used when we make a comparison of one thing with another thing of a different kind. Id the brand it is? 

158) This company was incorporated in1955 as a Private Limited Company under the name of `The Commercial Printing Press Ltd.'  In 1965 it was converted into a Public Limited Company. The main objects of the company is printing, publishing, graphic designing and to deal in horological products of all types, timing devices and related products.
The name of the company was changed to X  in 1966. Id Company which is one of the leading printers in the country providing complete print services ? 
Infomedia Press Ltd. Later changed to Tata Press Ltd.

157) Connect to a German company ERGO, Bennett Coleman company and 191 year old UK based 'Standard Life' company ?  
 HDFC Ltd., Have a JV with Ergo (HDFC ERGO General Insurance Company Limited), In 2000, Times Bank Limited, a new private sector bank promoted by Bennett, Coleman & Co. / Times Group) merged with HDFC Bank Ltd. & Having JV with Standard Life for selling Life Insurance 

156) This company was founded in 1980 in Delhi and it is world first car manufacturing company which offer exclusively handcrafted, super ultra luxury cars which are made on invitation only. It has also launched X and registered in Limca Book of Records as most expensive luxury car by any Indian car company ever. Id the company and X, first most expensive car of India ? 
Hradyesh, X (Car) Morris Street 

155) Which company based on the philosophy of  this  Buddhist concept  "a single grain of rice of a Buddhist is as great as a mountain," suggesting X  wants to work from the little things, instead of starting by striving for perfection. Id the company ?

154) This is a premium brand of shoes from a little-known Bangalore based company - Sara Suole. This brand known for its statement "Pity we don't make shoes for women". Id the brand ? 

153) He entered into his father-in-laws business in mid 1860's. Where he was best known for his marketing efforts, he acquired the art work of John Everett painting 'Bubbles' and used it for many decades for X products. He has been called "The father of Modern Advertising". In addition to his business and advertising activity he also became Deputy Lieutenant of London and a Fellow of the Royal Microscopical and Statistical Society. Id who and brand which is remembered for its innovative initiative in sales and marketing ?  
 -  Thomas J. Barratt , Pears Soap

152)  "The Most Special Way to Say You Care" is slogan of which Indian company founded in late 1970's, went public in mid 1990's and came up with online portal in 2000. Id the company ? 

151) This company founded in mid 1930's own which well known media house ? 
The Guardian media group

150) A small group of  25 engg. moved to Japan for a top secret project in Hamamatsu in mid 1980's. The project was code named K/YN4. In 2005 they came up with X which was launched in Hungary China, European Nation and today available in 140 countries. The project of X was so secret its trail/test were carried out in the midnight. Id what has been talked about celebrated its 10th anniversary few week back ? 
Maruti Suzuki Swift

149)  ID  biography of whom ? 
- Jack Daniel 

148)  Real Value Appliances owned by Mr. Pheroze Engineer started operations in late 1980's bringing to the country a new concept faded out after 12 years what product did they bring to the country ?
Fire Extinguisher

147) In September 1948, President of X country attended a conference in Geneva. As he was scheduled to fly back in an military aircraft but as embargo was imposed at the time by European countries and US, as X were embroiled in war with Arab States. This was not possible for them to use military transport aircraft so X nation had to convert its transport into a civilian plane to transport President of Nation X home and in result Y Airline was incorporated and became a national carrier in late 1940's. Which Airline is this considered to be one of the world's most secure airlines? 
 Israel Airline 

146) In 2012, a petition was created on the White House website through a campaign "We The People" asking to end the ban on the import and sale of X in the United States. However the petition failed to meet the required number of signatures and was therefore declined. For what the petition was filed ? 
- Kinder Joy 

145) A book on a corporation, completing its 150 year of its existence ? (Coincidently we are also celebrating its 150 year celebration somehow :P)
  - HSBC 

144) This famous entity was started by Kapil Ram Vakil as Okha Works with the support of Gaekwar of Baroda which was later sold to Tata for Rs 11.5 lakh. How do we know this in today world ? 
 - Tata Chemical 

143) The company was first established as National Motor in 1937, later changed its name to Saenara Motor in 1960's. In Europe it was sold with the tagline "________ has grown up enough to become Chevrolet". Id which company it is own by GM ?

142) Isak Andic is a self-made textile billionaire, whose family came to Spain from Turkey. He opened his first store in Barcelona in 1984. He later joined with fellow entrepreneur Enric Cusí and his brother and re-denominated all their stores under the name X. Name of this brand was chosen by Andic after tasting the fruit on a trip to the Philippines and for the fact that the word is pronounced the same in every language. Id which retail brand is this named after a fruit ? 

141) Reginald Myles an Australian businessman who started his road transport business which had become so successful it was threatening the freight & passenger revenue of Victorian Railway. This led the state government to legislate to put private road transport operators out of business. This inspired Myles to estd his own airline company which was under control of federal govt. and beyond the reach of state govt. Id which airline did he start named after him ? 
Ansett Australia

140)  What is this business model created by A. Fluegelman for IBM in early 1980's which he described it as "an experiment in economics more than altruism" and how we know this commonly in this world?
  Shareware business model for software marketing sometime also refer as Free Trail. 

139) Launched in 2012, with the theme 'World Tour' and it has featured 21 cities like NewYork, Rio de Janeiro, Sudney, Rome, Tokyo, Miami, Mumbai since its conception. Id the game founded by Denmark based company which include character like Edison, Eddy, Tony, Lucy, Alex etc 
- Subway Sufer 

138) This is a port city on the Red Sea coast of Yemen which was the principal port for Yemen's capital Sana'a. This is famous for being the major marketplace for a beverage from the 15th century until the early 18th century and as a result this beverage named after this port. In 17th century this beverage was so expensive only the royal family could afford this beverage. Id what variety of beverage is this ? 
- Mocha 

137)  Id the brand from this iconic mascot has been identity of brand since 1960's ?

- Dulux 

136) It was first introduced in the United States in 1983 by a person called Bethany Holroyd. How do we know this in Asia ? 


135) This is a hexagon symbol  which was originally adopted by X as its logo in 1983. It was developed from its house flag, a white rectangle divided diagonally to produce a red hourglass shape. The design of the logo was based on the cross of Saint Andrew. Id which entity logo has been described here ?  

134)  During the WW-II, X was portrayed as a valuable wartime food and advertising described the brand as “What active people need”. For most of its life it has been sold in a red and white wrapper but change to blue wrapper in mid 1940's due to shortage of one of its main ingredient during WWII. Id which brand ? 
- Kit-Kat

133) What trademark is owned by William Longe since 1985, who is the owner of brand Leonard in Geneva which sells items like jewelry, precious stones, and timepieces of any kind etc. Id the trademark which is in news now days ? 
Apple Watch,  which is not released in Switzerland 

132) It is generally believed X method  was first introduced by Frederic Le Play in 1829. which was further developed by the two sociologists Barney Glaser and Anselm Strauss in their research named Grounded theory in 1960's. Later this method earned great popularity in the world of education. What is this has been talked about ? 
- Case Study Method 

131) In 2012, a petition was created on the White House website through a campaign "We The People" asking to end the ban on the import and sale of X in the United States. However the petition failed to meet the required number of signatures and was therefore declined. For what the petition was filed ? 
- Kinder Joy 

130) This is an Indian book award hosted by a Mumbai based Bookstore which was instituted in 1998 with intention of competing with Booker Prize, Pulitzer Prize etc. This award has been sponsored by many companies since its inception which includes Hutch, Vodafone, The Economist and currently sponsored by Raymond Group. Id the award I am talking about ? 
Crossword Book Award 

129) Josiah Wedgwood, a 18th century entrepreneur known for pioneering this marketing strategy which has grown significantly over the last few years which has become standard practice today in direct marketing Very often, unreliable businesses use it as a tact to reel the customer into a false sense of safety.  This tech was major tool for company like Richard Sears & Crosely to win there customer confidence. Id which marketing strategy talked about ? 
Money-back guarantee

128) Real Value Appliances owned by Mr. Pheroze Engineer started operations in late 1980's bringing to the country a new concept faded out after 12 years what product did they bring to the country ?
Fire Extinguisher

127) A small group of  25 engg. moved to Japan for a top secret project in Hamamatsu in mid 1980's. The project was code named K/YN4. In 2005 they came up with X which was launched in Hungary China, European Nation and today available in 140 countries. The project of X was so secret its trail/test were carried out in the midnight. Id what has been talked about celebrated its 10th anniversary few week back ? 
Maruti Suzuki Swift

126) This is a premium brand of shoes from a little-known Bangalore based company - Sara Suole. This brand known for its statement "Pity we don't make shoes for women". Id the brand ? 

125)  Which company based on the philosophy of  this  Buddhist concept  "a single grain of rice of a Buddhist is as great as a mountain," suggesting X  wants to work from the little things, instead of starting by striving for perfection. Id the company ?

124) As X may not have been the best choice for astronauts as the flakes of it drift in microgravity where they could pose threat to the astronauts and equipment in space station. An American inventor and politician Paul Fisher came up with Y  and in mid 1960's patented this as AG-7. After its successful use NASA and Soviet Space Agency ordered this in bulk for there future projects. ID the what I am talking about ? 
The Space Pen / Zero Gravity Pen, by Fisher Space Pen Company

123) Which Asian company derive its name from a German novel "The Sorrows of Young Werther" after a character in it. As the character in this novel stole the hearts of many of its readers worldwide consequently company also strives to deeply move the hearts of each and every customer of theirs. Id the company? 
- Lotte 

122) This 5-star hotel opened recently in Japan near Nagasaki by a Japanese businessman Hideo Sawada. The hotel is named Henn na Hotel, which means ‘change’ or ‘strange’ in Japanese, set in a theme park that is modelled on a quaint Dutch town. What is so special about this new hotel opened recently ?
World's 1st hotel to be fully managed by Robots/ Humanoids.

121) Which airline in India has launched a contest 'Cook and Fly'  for aspiring chefs across the country and a  favourite recipe will be selected to be a part of its In-flight menu ? 

120) Mash Donald, Pizza Hat, Raees Coffee (Replica of Starbucks), Super Star inspired by Carl's Jr., Subways are the replica of famous US based fast food chains these are the brands in which country ? 
- Iran

119)  In the Retail industry what does "MOJO" stand for, a strategy to compete with E-commerce companies ? 
- Match online Join Offline

118) Second largest company by revenue in its category in India, has undergone an image makeover signalling a shift in its focus. Company has changed its logo having purple colour background and has moved  "Life, Research, Hope" tagline  to "Good Health Can't Wait" philosophy ? 
Dr. Reddy's Laboratories

117) Whose motto is "Bahujan Hitaya Bahujan Sukhaya" which claim to reach  nearly 92% of the country’s area and serving 99.19 % of the total population of this country. Id the entity ?
All India Radio 

116) This small company founded by two brother Forrest & Leroy Raffel, rapidly grew to become one of the country's leading foodservice consulting firms. They initially wanted to call their restaurant "Big Tex" but as the name was already in use they came up with X which stands for R.B., the initials of (Raffel Brothers). Id which famous fast food chain started by them ? 

115) Until 2013 all the versions of X were named after Big Cats ( Cheetah, Puma, Jaguar, Lion, Tiger, Leopard, Panther etc), Initially these were code named internally but after immense buzz about its codename in the market company began using the codename openly to promote its promote its product. Id the company and its product sold under these name ?
- Apple Mac OS 

114) X is a brand name in its category, Y an Italian machinery which own the right of this trade name all over the world. The name of X derived from a river which run adjacent to it production site. In 1970's Govt. of India bought the machinery design & copyright and started manufacturing  it under the name 'Vijay' and improved version which fall in different segment under the name 'Vikram' for domestic market. Id what I am talking, which was designed by D'Ascanio and brought the revolution in the industry ? 
Lambretta motor scooters by Innocenti

113) X is a chain of department stores operating throughout Great Britain. which opened in 1864 in Oxford Street. X price list was used by House of Commons officials to determine whether an expense claim item submitted by an MP was within reasonable cost. As X list was prepared on the bases of prices of items of X store and amount used to be reimburse accordingly. Id this departmental store using slogan "Never Knowingly Undersold" which has been in use since 1925 ? 
John Lewis its list is known as John Lewis List 

112) Which company  in-house brands are Rangmanch, Trishaa, Akkriti, Ajile, Honey, Chalk, Mini Klup which opened its business in 1997 in Kolkata ? 
 Pantaloons (formerly of Future Group, now owned by The Aditya Birla Group)

111) Getit Infomedia had launched X first campaign in 2013-14 with Ranbir Kapoor positioning the brand as "baap of all app" recently they have come up with the new campaign that and positioning itself as "baap of all trend" What I am talking about?  

110) What is "Volkswagen Law"  which was passed by German Govt. in 1960 but it was struck down by  the European Court of Justice in 2007 on the ground of it illegally restricted the free movement of capital in European markets. What is this Volkswagen Law? 
- This law limiting the share of any other stockholder to 20 percent, regardless of how many shares owned, the law effectively protected the company from any attempt at a hostile takeover.

109) Which online travel brand derived its name from a combination of “exploration and speed”? 
- Expedia 

108)  What famous slogan was coined by Frances Gerety when he was working for N.W. Ayer & Sons in 1947, which became famous advertising line of 20th century?
"A Diamond Is Forever"

107) This is a deceptive business practice used by a company to inflate its sales and earnings figures by deliberately sending retailers along its distribution channel more products than they are able to sell to the public. What term is referred for such business practices ?  
Channel Stuffing

106) Launched in 2012, with the theme 'World Tour' and it has featured 21 cities like NewYork, Rio de Janeiro, Sudney, Rome, Tokyo, Miami, Mumbai since its conception. Id the game founded by Denmark based company which include character like Edison, Eddy, Tony, Lucy, Alex etc 
- Subway Sufer 

105) What is this business model created by A. Fluegelman for IBM in early 1980's which he described it as "an experiment in economics more than altruism" and how we know this commonly in this world ?
  Shareware business model for software marketing sometime also refer as Free Trail. 

104) It adv by which company ? 

Bombay Dying

103) This award is given for Interactive advertising, Online movie and video's etc. This award is famous for a unique tradition followed by its recipient in their speeches. Some of the speeches delivered on this award are as follows :- 

"Made possible by Mitt Romney." - Obama 
"Curiosity kills ignorance. Encourage Science." -- NASA's Curiosity Rover.
"F--k yeah. F--k yeah. F--k." -Tumblr

Id the award and what is this unique tradition ? 

- Webby award, 5 word speech  

102) Miller Life Beer commemorating 110 years of its brand along with X by introducing these beer cans. Id what is X ?  
Harley Davidson 

101) This was first introduced in late 1880's by Dr G. Raupenstrauch to assist in eradicate cholera epidemic in Germany. In 1918 during the Spanish Flu Pandemic this was adv as an effective countermeasure to the influenza virus. some resources, it was also used as a birth control measure. What is this I am talking about which is owned by R&B which is one of the largest player in its market ?  
- Lysol 

100) The Brazilian Senate approved a bill in 2012 which was nick named 'Budweiser Bill'. What is this Bill all about ? 
Budweiser is a major Soccer World Cup sponsor, as the sale of alcohol inside stadiums was barred in Brazil so to allow alcohol inside stadium this bill was passed to allow Budweiser to sell its product.

99) Id this book is about which brand ? 

Ben & Jerry Book 

98) This retail giant is operating two sophisticated criminal forensics laboratories, one at its headquarters and the other in Las Vegas. Originally, the lab was created with the role of investigating internal instances of theft and fraud and other criminal actions that have occurred on its own properties. Eventually the company started offering free services to law enforcement agencies like FBI, US secret service etc across country. Id this Retail giant ? 

- Target

97) This phrase earlier used to be slogan for Ritz Hotel which was later popularised by the H.G. Selfridge, J. Wanamaker and Marshall Field. Id what common phrase I am talking ?  
- Customer is always Right 

96) The Coca Cola Corporation is the world largest customer of Natural Vanilla, when the New Coke was introduced in mid 1980's which used synthetic vanilla instead of real vanilla as a result X economy crashed with the launch of this New Coke as the demand for real Vanilla saw steep decline in decline as this country was renowned for its high quality vanilla which is the world's leading exporter of this commodity and accounting half of global production. But recovered after New Coke flopped. Id which Country was this ? 
- Madagascar

95) The name of this brand when literally translated means "master of hunters". This used to be a job title for those who had high ranking official in charge of matters related to hunting. Id which famous German herbal Liqueur brand which logo depict "Oh Dear God" ? 
- Jägermeister 

94) Which hospitality brand known for this credo, "We are Ladies and Gentlemen Serving Ladies and Gentlemen" ? 
- Ritz & Carlton 

93) What is this in India came in existence in 1964, discontinued in 2000 named after queen of Chittor. Rajinikanth, Dev Anand, Amir Khan were its users. The most recent appearence of this appeared in John Abraham and Nana Patekar movie Taxi No. 9211. Id what I am talking about ? 
Premier “Padmini” 

92)  This idea of this marketing tool came to some young executive of mCheck when they were in flight going to Bangalore. Today this marketing tool became a unique selling proposition for the company X, founded in 2010. Advertiser often use this tool for sampling or get response about there product. The first time the service went viral was during the 2011 Cricket World Cup in India Pakistan match. Id this company and the concept it is ? 
Company : ZipDial , Concept : Missed-call marketing 

91) Id which country, local company came up with this drink commemorating country liberation ? 

- South Korea 

90) This hospitality brand started in 1927 as a beer seller in Washington. As the founder of this company was faithful member of  Mormon Church, sought to share the church's teachings with others by placing a copy of this book (in visual) in each hotel room alongside a copy of Bible. a tradition that has endured for a long time. Id this hospitality brand ? 
Marriott Corporation

89) Id the brand following this philosophy of Lovemarks  a theory espoused in a book published by its CEO 

Kevin Roberts, CEO of Ad agency Saatchi & Saatchi

88)  This website first came online in 1997, it was created by Rasom Scott. Later right to use this website was acquired by D Parisi who run this as an adult website claim to have earned around $1 million a year from this. Later this website was sold to an Real Estate company which advertised its properties on it. But as of 2010 (even today) this website displayed google adv and links to the predominantly dating sites. Id which website I am talking about?

87) In 1920's Queen Marie of Romania visited to the US, she enjoyed a product so much that she wrote to the company to supply its product to its country as well. Her letter was in turn was used for advertising this product and she joined the list of celebrities who had previously sponsored this product ?
- Pond's

86)  This energy drink X was marketed by the Redux Beverages which was objected by the FDA in 2007 due to its unfortunate name which was doing illegal marketing of street drug and had to withdraw this drink from the market just after its launch. But it was back on the shelves after few month. ID this drink which sold under No Label temporarily ? 
- Cocaine Energy Drink 

85) Which company planned to donate for this pose (in pic) to the Gridiron Greats (a non-profit that helps retired NFL players),  $10,000 during the regular season, $25,000 for the playoffs and $100,000 in the Super Bowl. But NFL banned this practise. Id which brand is this approaching players to give this pose as it is there identity in 2009 ?  

Captain Morgan 

84) Can You id the what this Chief Marketing officer is selling ?

- Oldspice 

83) Which well known US brand printing these interesting facts on the inside of their bottle caps ? 


82) While riding in a train in New York City in 1896, X saw a sign advertising '21 styles of shoes' which inspired X  to have similar number for his company as well and use a two digit number depicting number of variety of product company is offering to their customer. Today the company has more than 5,700 products in its basket around the globe but this number is still continue as a part of their campaign. Id the company and which number it is  ?
- Heinz, 57 varieties. 

83) This is an advertising strategy in which company directly reached to the customer to promote its product rather than promoting its product through radio, Television, print media or on Internet. What is the term used for such adv strategies ? 
- Below the Line Advertisement

82) What is this communication app introduced in March 2014 which first became popular in in Iraq following government restrictions on internet use and thereafter during the Hong Kong protests as this app don't need internet to work. Id which app is this known as "mesh network" among its user ?
- Firechat

81) How we know such strategy when a firm, to avoid the competion concentrate on innovation or doing a business in unknown industry where no firms operate in so that they can expand freely without competition. How we know such strategy ?
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

80)  This certification programme was introduced in France in 1985 as a pilot scheme in which French municipalities of different-2 region were awarded with this certification on the basis of sewage treatment, water quality provided by them to their citizen. Today this certification is awarded in which field on the basis of somehow similar to the earlier standard ? 
Blue Flag certification for beaches.

79) What product idea was this, conceived by a salesman working in "Crown Cork and Seal Compny"  when he noticed bottle caps are always thrown away after bottle is used. And he recognized the opportunity in  a business of X product which is used a few times, then tossed away. Id the what came in existence which today has become a general need of everyone ?
- Saftey Razor by King C. Gillette

78) Variey of its product are sold under X  trademark  in India which is owned by a Govt entity, there are around 90 trademarks which have been registered under X name within India.  A German based company has also registered its product under X name in several EU countries and US which sells Shampoos, soap, oil, gel etc under this brand name. Id what trademark is this  Indian govt. set to dispute over it?
- Khadi

77) Id which France based fashion brand is named after him ? 

Dior Fashion House named after Christian Dior 

76) Which mythical figure is this first time appeared in poetry of Phillis Wheatley in mid 1770's. Later the name of this figure rapidly came to be applied to many iteams, institution and brand which reflect American Identity. Id what historical firgure is this ? 

75) This product was originally part of the Borden Company, which was its first no food consumer product introduced in 1947. Which is made from a proteins commonly found  in milk. The brand was named after a bull who was the mate of Borden adv mascot "Elsie the Cow". Id what product is this which is the best selling iteam in US ?
-  Elmer Glue 

74) In 1962, a professional manufacturing association known as the Hawaiian Fashion Guild began to promote this attire for use in the workplace, particularly as business attire and name this campaign as "Operation Liberation". Subsequently, a resolution passed in the Senate recommending this to be worn throughout the summer to support the state garment  industry. Id what attire and how we know them better ? 
Hawaiian Shirt 

73) Alfred Peet a Dutch American Entrepreneur who was the inspiration for which brand ? 


72) This product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful." Id which brand adv was this ?
- Panteen 

70) X is a Latin word whose meaning is light, a symbol of luxury. X was launched in the United States(1925) and in the United Kingdom(1928) as a toilet Soap. For what purpose it was introduced in India and what ?
- Lux

69) An Immigrant Sol Koffler founded this company in Rhode Island in 1930's with his life savings. In 1970, company launched a memorable ad campaign, highlighting the durability of its product by unleashing a "gorilla" (actually a man in a costume) commercial ran for  last fifteen years. Id this company which was acquired by Astrum International in 1993 ? 
- American Tourister 

68) After considering Alan Alda, Beverly Sills, Kermit the Frog, and Billy Martin as celebrity endorsers, X chose  Billy Scudder to play the role of Y for a series of popular advertisements. What is X & Y here ?
- IBM and Charlie Chapline 

67) Nelson Wang who run a Chinese restaurant in Kolkata by name China Garden his claim to invented X dish at the request of a customer in mid1970's while working at the Y as a cook. What was invented and where ? 
- Chicken Manchurian at Cricket Club of India 

66) This company faced challenging time during 2008 as it had to closed its 900 shops. As a result its previous CEO X rejoined the company after a gap of eight years replacing Jim Donald. X soon embarked on a technology-oriented strategy, adopted community involvement concept where employees were asked to share ideas, "My _______ Idea" was rolled out for its customers asked about their opinion on everything such as products, services, layout, advertising, corporate social responsibility etc. This strategy was a hit and the company embarked on the path of connecting with large number of customer by creating communities like 'free Wi-Fi group', 'soy group', 'comfy chair group' etc. And this strategy  helped the brand to gain its lost ground. Id the company I am talking about ? 
- Starbuck

65) Beaute Createurs, a mail order company, created in the late 1980s during the growth years of the mail order business. Which French company founded back in 1909 own this and  decided to close this business unit this year? 
-  L'oreal 

64)  After which American physicist the trademark of this product is named, a famous company was founded consequently by him in 1913 to sell these product worldwide, Aircraft Pilot, Doctors & Sea Explorer were the main customer of this brand in that time and today it has become household brand ? 

Stanley Bottel  invented by William Stanley 

63) The More & Company is a proprietor firm engaged in manufacturing, supplying, distributing and exporting of these item since 1971. Previously these item were known as Kapashi, Paytaan, Kachkadi, Bakkalnali, and Pukari. Id what I am talking about ? 
- Kolhapuri Chapple 

62)  The credit for X goes to Ram Sampath’s (from the Delhi Belly fame) composition and Amitabh Bhattacharya’s who penned "Bhaag Bhaag DK Bose" lyric, Ram Madhvani (from the Happy Dent TVC fame). What is I am talking about ? 
- Har ek Friend Zaroori hota hai (Aitel Ad) 

61) This is a place in suburb of Mumbai. The name of this location has been derived from the names of two small but old temples located in this area. A famous confectionery company also share its name with this location and also serve as the location of its first factory established back in 1950 and inaugurated by Jawaharlal Nehru?
- Parle G and the location is Vile Parle

60) It is Nandini in Karnataka, Saras in Rajasthan and Mahananda in Maharashtra are result of influence from what ? 

- Amul, Kurien's idea of having farmers own the brand went a long way This is the reason state federations now have their own brands

59)  In the early 1990s, former General Electric (GE) chief executive Jack Welch declared that "70:70:70" would be his company's rule for outsorcing and offsoring. Which mean 70% of your processes should be outsourced, 70 % of the outsourced processes should be offshore. What's the final part of the rule 70% stand for ? 

-  70 % of the offshore outsourced processes should be done in India

58)  This is a theory of conflict prevention presented by Thomas Friedman “This Theory stipulates: No two countries that are both part of a major global supply chain, like ___________, will ever fight a war against each other as long as they are both part of the same global supply chain.” This theory is an updated version of his previous theory. How we know this theory very well ? 
The Dell Theory of Conflict Prevention, an updated version of The Golden Arches Theory of Conflict Prevention

57)  In the 1930's, Rear Admiral Richard Byrd explored the Antarctic, and X who generously supported his expeditions. Richard Byrd named this mountain range after X in recognition of his consistent support. The X Mountains rise to a height of 9,000 feet toward the southern extreme of the Ross Ice Shelf Antarctic.  Tell me after whom this mountain was named (he shares his name with a famous brand which was founded by him) 

- William Horlicks. Horlick Mountain

56) Which country PM said this - "We had two pillars we stood on: one was the IT industry, the other one was the paper industry," & both have been crushed by the X innovation, X has knocked out our biggest corp. of our nation and the Y technology knocked out the forestry business in our country. ID which country PM said these words and to whom ?

- Finnish Prime Minister Alexander Stubb to Steve Job, X is I-Phone and Y is I-Pad

55) Connect:- Scandinavian Airlines, Thai Airways International, Air Canada, Lufthansa, and United Airlines ?

- Star Airline,  five airlines from three continents came together to launch Star Alliance.

54) Which brand of cigarette advertised itself as "less irritating to the throat" in one of its 1940's print ad. Claimed that "When smokers changed to X, every case of nose or throat irritation due to smoking either cleared up completely or definitely improved. Which brand is this ? 

- Philip Morris 

53)  This outfit was the first service uniform registered with the United States Patent and Trademark Office, which was made from rayon-satin. This costume comes in 10 colors and numerous sizes, but without the collar and cuffs. Name tags and rosettes were added to the costume in 1961. This costume has been modified several time throughout the years to reflect current fashion. Today, this costume has become become a corporate identity of a famous brand. What I am talking about ? 

Bunny Costume

52) The corporate HQ of which company is known as the "One Earth" ?

-  Suzlon Energy

51) This American company founded in 1882 and went bankrupt in 1921 during the recession that followed World War I. The company initially sold low-cost items such as rubber stamps etc. But later started producing something else which made this brand so popular that company coined the phrase "The _______ that made the dollar famous!". Theodore Roosevelt mentioned that during his hunting trip in Africa he was described as "the man from the country where _________ was produced."  Which brand is this whose some of its customer were Thomas Edison, MK Gandhi and Theodore Roosevelt etc today this company is owned by a Hong Kong based company  ?
-Ingersoll watches

50)  This U.S.-based video-sharing website founded back in mid 2000's, was blocked in India under orders from the DoT for a week due to  piracy and copyright infringement of the films '3 and Dhammu' were the cause of a week ban of the site in India. 
  Recently in Jan 2014 this site is blocked in Turkey, without stating any reasons. In May 2014, Indonesia had banned this video sharing site, claiming that it hosted “pornographic” content, causing an outcry among local users. Id which site is this ?

49)  'Ek Nayi Pahal' is a in house magazine of _________ ?
- Tihar Jail

48) Which Calcutta-based internet service provider announced in 1999 that it would be the first free Internet service provider in the country ? 


47) Which fragrance company campaigns featured models Shelley Hack, Charly Stember, and, notably Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising.  Oprah Winfrey dedicated a segment of her talk show in 2007 to discuss the impact of this brand advertising. Id the brand they all endorsed for ?

- Charlie produced by the American cosmetic and perfume house Revlon named after Charlie Revson 

46) The inspiration for this product came about following a challenge by the Ford Foundation  to improve children's fitness's  by improving  urban playing surface. Later X  was  invented  in 1960's by two employees of the Chemstrand Company (now Monsanto Textiles Company) to solve this ?

- AstroTurf

45) Which brand first introduced in 1926, marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities ? 

- Camay

44) Westinghouse who bought it in 1969 and sold it in 1978 to Philip Morris who in turn sold it in 1986 to a group led by the investment firm Hicks & Haas. What I am talking about ?

- 7Up

43)  He fulfilled his dream of selling chocolates to the masses by opening his laboratory in Alba. As this brand grows in popularity throughout world, the brand becomes known for its distinctive gold foil wrapper, the unique premium packaging. Id him and which brand ?

- Pietro Ferrero, Ferrero Rocher

42) Which US Book retailer known for selling its teddy bear named "Barnsie"?

- Barnes & Noble

41) In 2012 which company re-branded its International Coffee and Tea business as D.E MASTER BLENDERS 1753 and North American Retail and Food service business as Hillshire Brands Company? 

- Sara Lee

40) What marketing strategy was invented by Brownie Wise, who developed it for the Tupperware company in the early 1950's. and became the reason of success of Tupperware ?

- The party plan or hostess parties, a method of marketing the products by hosting a social event at some place during which a product will be demonstrated.

39) About what brand/product is Mahatma Gandhi reported to have remarked, ``One of the few useful things invented''?

- Singer Swing Machine 

38)  To fight the illiteracy and to emphasize the importance of the writing, X brand came in cooperation with UNICEF and launch this campaign "Signature for Good" in which they asked 149 celebrities to write a personal statement beginning with, "I like to write because.......". These statements were later auctioned off by UNICEF.  Id which brand initiative was this  for education campaign & what is the significance of 149 celebrities ?
- Montblanc Pen, for its 149 Fountain Pen.

37) In one of its marketing strategy this product was specially designed for every American soldier in WW-II, with ads touting on it “every man in khaki ought to have one". In response, US Govt gave order of 36 million of its product. What ?

-  Gillette 

36) Which famous beer brand consistently promote by saying "Probably the best beer in the world"? 
- Carlsberg  

35)There is a little bit of _________ in everybody life. Punchline of which company. Fill in the blank ?- - SAIL 

34) This company (in pic), Founded by some  IIMs alumni in 1987, first Indian  multinational manufacturing organisation to produce what ?

- Zipper manufacturing organisation. 

33) Which famous brand is endorsed by the following sportspersons among others: Sachin Tendulkar, Anna Kournikova, Ato Bolden and Martina Hingis?
- Adidas 

32) Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?

- Mattel, the world’s largest toy maker.

31)  This famous pain-killer was introduced in 1933 by Roche and is currently marketed in India by Nicholas Piramal. Name the brand?

- Seridon

30) What is the brand of Penguin books specifically targeted at children called?

- Puffin Books

29) "Parivar" is the in house magazine of which corporation ? 

28) Which Hong Kong-based hospitality firm got its name from a fictional place situated in Tibet 

mountains in an English novel "Lost Horizon"? 
- Shangri-la

27) Reliance Drishti is first of its kind registered entity in India. What is this entity is all about ? 
-India's first Registered Braille Newspaper in Hindi  

26)  Innovation Delivered tagline of _______ ?
- Diebold 

25) Hindustan Lever Limited had to change its name to Hindustan Unilever Ltd. Why ?
- HLL was already acronym of HLL Lifecare Limited (formerly Hindustan Latex Limited) which manufacture Contraceptive product. 

24) Which brand identity was developed around the idea of "adding vitality to life."

23) Lalita ji is famous character endorsing a household brand by saying, " _________ ki kharidari mein hi samajdari hai" fill in the blank ? 
- Surf Excel 

22) Which brand has started  campaign "U & Me Against Dengue" with the Govt Hospitals and agencies and successfully running this campaign in Malaysia, Bangladesh, India and Sri Lanka ? 
 -Mortein NaturGard. 

21) Which was the first Indian PSU to be listed in the NYSE?
-VSNL now known as Tata Telecommunication 

20) "Online shopping for towns" is slogan of which online retail brand ?

19) What was created in 1997 as 'Tricon Global Restaurants, Inc' ?
- Yum!Brand

18) Which famous brand right are held by Dr Pepper Snapple Group in US and by Pepsi in rest of the world ?
- 7Up

17) With which management consultancy would you associate the 7-S strategy framework consisting of Structure, Strategy, Systems, Shared Values, Skills, Style and Staff?

16) "The world is our home, You are our Guest" is the tagline of which  company ?
- Etihad Airways 

15) As the person at the other end on phone is unable to get X name correct. Overhearing this, one of the employees agrees to help him spell it out X name as : “H for Hitler, A for Arrogant, R for Rascal, I for Idiot”, Who is this person X refereed here and which company adv would u associate it with ?
- Hari Sadu,

14) Travel + Leisure and Food & Wine are magazine published by an US corporation, last    year    acquired by Times   Inc. Which US group is this used to publish it?
        - American Express

13) Which company is originally known as Precision Optical Industry Co.  Which changed  its    name in 1969 and today better known as _________ ?

12) In 1965, Fred DeLuca borrowed $1,000 from friend Peter Buck to start "Pete's Super Submarines", and in the following year they formed Doctor's Associates Inc to oversee operations of this restaurants as the franchise expanded. In 1968 this restaurant started known as _________ ?

11) Ken Thomas, an Australian businessman who, in 1946, set up his own transport business with just a single truck. How we know this company today ?

10) Which Japanese brand  has partnered with Pogo for an association with the cartoon character, Chhota Bheem, for its campaign.

9) Which global talent development company. It was started in 1982 as a computer education training institute by IIT Delhi graduates, Rajendra S. Pawar and Vijay K. Thadani?

8) Dove sold as _______ in the United KingdomIsle of ManIndiaIndonesiaIreland and the Middle East) is brand of chocolate made & marketed by the Mars company

7) Karen Lunel, an air-hostess with Air India, was chosen as the first-ever model for_____ ?
         -Liril Soap of HUL.

6) What started its life in Britain as Morris Oxford but with a quick name changed it went to became one of the India most enduring vehicles. Which also won a race organised by Top Gear ?
- Hindustan Motor Ambassdor

5) This brand was established as Rampur Distillery in 1943.  But later a teetotaller bought it from Vishnu Hari Dalmia for  16 lakh in 1972. How we know it today ?
-Radico Khaitan

4) Which company’s CEO once said “I have changed the face of mankind the most” ?

3) Which Indian brand derives its name from a foreign phrase that denotes  person of refined taste who know how to enjoy it?
-Taj Vivanta

2) This magazine was started back in 1929 just before a  week of the stock market crash. In 2000s it was acquired by  the Bloomberg. Id which magazine is this ? 
-Business Week. 

1) X communications service was launched on November 1, 1998. The logo of the company was designed by Landor  Associates, and represents the Big Dipper. Id this company? 

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