Sunday, 27 April 2014

Business Quiz Set-11

1) In one of its marketing strategy this product was specially designed for every American soldier in WW-II, with ads touting on it “every man in khaki ought to have one". In response, US Govt gave order of 36 million of its product. What ?
- Gillette 

2) This was the mascot (in pic) for this brand in 1950s. Which used to give its viewers lessons about how to plan successful parties and picnics by having a plenty of __________ in hand. Id the brand it was mascot of ? 
- 7Up

3)  This Financial company launched one of the first mutual funds in India in 1994. However, its poor performance set back the mutual fund industry in India by a few years. Name the company I am talking about ?
- Moragan Stanley 

4) Which famous beer brand consistently promote by saying "Probably the best beer in the world" ? 
- Carlsberg  

5) There is a little bit of _________ in everybody life. Punchline of which company. Fill in the blank ?

6) Name the hotel chain that was founded by Kemmons Wilson following disappointing experiences at hotels during a vacation he took in the 1950's in the US. The name of the hotel was taken from a famous Bing Crosby movie?
- Holiday Inn

7) He started his working career as a chef, later as a salesman for cooking stoves, and entered the world of advertising only in his late thirties, but soon became a legend in the ad world. Name him.
- David Ogilvy

8) What investment strategy was first taught by Ben Graham and David Dodd at Columbia Business School way back in 1928, which is used aggressively by stock broker today ? 
- "Buy Cheap Sell High" or "Value Investing"

9) Lester Wonderman known for giving what marketing concept to this world ?
- Direct Marketing 

10) This company (in pic), Founded by some  IIMs alumni in 1987, first Indian  multinational manufacturing organisation to produce what ?
- Zipper manufacturing organisation. 

[This quiz set is dedicated to my Dear Uncle who is no more with us today, a small homage from a quizzer to him, I hope in any world you are today, would be living in better & in great way].  

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Brand Trivia Today said...
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