Tuesday, 8 April 2014

Business Quiz Set - 9

1) This famous pain-killer was introduced in 1933 by Roche and is currently marketed in India by Nicholas Piramal. Name the brand?
- Seridon

2) Established in 1788, it is one of the world's oldest companies, and was taken over in 1982 by the Murugappa Group. Which company are we referring to?
- EID Parry

3) Which German company traced its roots to a sewing machine manufacturer to manufacturing bicycles in 1886 and produced its first automobile in 1899 ?

4) George Silverman, a psychologist, pioneered this marketing concept, when he created this he called it "teleconferenced peer influence groups" this concept first used to engage physicians in dialogue about new pharmaceutical products. What marketing concept came in existence ? 
- Word of Mouth 

5) Which Indian  brand coming up with this concept which allows its customers to make their order online and pick it up later from store. And they called this "OOPS" (order online and pick up at store) ?

6) The first of its kind were made from hand-sewn silk muslin and was patented in 1903. First appearing commercially around 1904. It was successfully marketed by a merchant Thomas Sullivan of New York, who shipped his around the world. What product is this has been talked about ? 
- Tea Bag 

7) Which state owned company founded in 1952 derived its logo from the chariot wheel of  Konark sun temple  ?
- Indian Airline (re-branded in 2005 as Indian later merged with Air India) 

8) What is the brand of Penguin books specifically targeted at children called?
- Puffin Books

9) 'We call him a _____________ for want of a better description. But his blood isn't blue. He may look like royalty, but he isn't royal.' These are the words of Bobby Kooka about whom ?
- Maharajah (Air India mascot) 

10) Id the book is about which US corporation written by William Pelfrey? 

- General Motors )Billy is William Durant  and Alfred Sloan and GM). 

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